Now that we’re blessed with so many television channels, the content needed to fill the yawning chasms of televisual space must be found from somewhere. Mr Dilo in Romania has come up with a winning proposal for a game show; his idea is to pitch his wife Banzai-style (who I totally back to win) against some other people with an unconventional take on their chosen religion.
I’m planning to steal his idea (Genius Steals – Mssrs Picasso, Wilde & Elliot said so), but first I need a photo of Mrs D so I can get some plastic dolls made and a load of other stuff with her image on it – then I’ll be onto a winner and get rich.
I know this because I have recently had a lesson in the economics of children’s television from a lady working for a Spanish television channel - she has a budget of 8 euros ($11) per minute to spend on children’s programming*.
For this sector, programme ideas come mainly from people who want to sell stuff; so a set of characters is thought up by a marketing person, they get together with a manufacturer who then make a load of toys, clothing - you name it they'll make it, branding the characters over as many bits of old tat as possible. The marketing people write out guidelines for the merchandise and then get it strung together into an extended advert which is then called a children’s television programme.
Dilo's idea is perfect for kids, they love punch ups don't they? Earwig Sandwich will soon be given over exclusively to offering you our latest range of Dilo Dolls, Mrs Dilo Lunch Boxes, football strips and ear wax holders. Hand over her photo Mr Dilo and I’ll cut you in – don’t make me make it up!
*To get a broadcast-quality tape of an hour-long programme copied and sent to a tv channel, it would cost in the region of $150 plus courier costs.
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