Here's a thing

The man has been in France with a lady who makes enormous dinners and keeps dozens of dogs and who first noticed the luminous earthworms 3 years ago. Thinking this to be interesting, she told some French scientists - boy did they laugh.

Madame you 'ave no penis - it is not possible that you make observations - go back to your kitchen
and drink less absynthe

The luminous-worm story was repeated among the scientists to illustrate the stupidity of women until it filtered through to someone who did go and visit the lady and the worms who then set about finding someone with a luminosity-filming camera ...

this is just the beginning of a story 

POSTSCRIPT

Sir David Attenborough was so excited by this and other intriguing bioluminescence stories that he agreed to present the Man's film which is called David Attenborough's Life that Glows in the UK and David Attenborough's  Light on Earth elsewhere

The programme started airing in May 2016  Here's a link to a site with a trailer